The Thursday 30th April episode of ITV’s 60 Minute Makeover showed a StudyBed installation in a home in Ivybridge, Devon. This is the third time we have featured on TV and each time the reaction is overwhelming, with hundreds of phone and email enquiries. The StudyBed really needs to be seen to be believed, and demonstrations such as these really help spread the word: that this is a fantastic space-saving product of REAL quality.

The power of The StudyBed to literally stop people in their tracks has been demonstrated over 1,000 times a day for the last 25 days at The Ideal Home Show. The instant transformation from desk to bed, without the need to remove anything, repeatedly brought a smile to the face of everyone who witnessed it. Orders have exceeded well over 100 throughout the duration of the Show; and here’s what the organisers had to say about it:

http://www.idealhomeshow.co.uk/the-show/live-news/studybed/

Of course, preparations for the Ideal Home Show at Earls Court from 20 March-13 April have been simmering away for a few months already, but now it’s time to turn up the heat and get all those last minute items in place in the final month leading up to our first time exhibiting at the show. We are on stand 1E21 in a great location and, in a fantastic tribute to the product, the StudyBed has been selected by the organisers to feature in the Classic Show Home! The emphasis this year is on ‘Improve, don’t move’, and this is where the StudyBed really comes into its own. We are absolutely thrilled to be asked to help, especially as it gives us the opportunity to showcase a bespoke finish to match the exacting requirements of the show home’s designer. The snow may have been a chilly start to the month, but all this activity is keeping us very warm indeed.

Our first ever stand at Interiors Birmingham,  the premier trade show for the furniture business, went off really well. We met a huge range of people, from individuals running their own retail or design firms, right through to those responsible for purchasing budgets in the millions. What was universal, however, was the sense of wonder at the StudyBed: what a great concept, what a fantastic way to save space, what a product – and very flattering when well-seasoned furniture pros came up and told us it was the most exciting product they had seen in years. So what was all that about hocus pocus? Well, not that we had much time to spare, but our friend on a neighbouring stand did a great line in card tricks - thanks for the added entertainment, Steve, it was the perfect warm up to another amazing piece of magic…The StudyBed!

We are really excited to report that we’ve just signed up to exhibit at this year’s Ideal Home Show, running from Friday 20th March to Monday 13th April at Earl’s Court, London. Visit us on stand 1E21 and see the remarkable StudyBed in action.

After all this year’s coverage on TV, we’re getting so used to life in front of the lens that we’ve starting filming our own DVD. Hopefully it’ll be a neat way of sharing our excitement about the StudyBed with you, as it gives the opportunity of showing the conversion from bed to desk in action. As they say, a picture is worth a thousand words, so how much must a moving picture be worth? My ever-smiling daughter, Rowenna, has been persuaded to model once again; and a number of satisfied customers have been only too happy to provide filmed testimonials saying how pleased they are with their StudyBeds. And two of our fitters, Steve and Chris, feature as well – thanks, lads! We hope their section on self-assembly may be of huge benefit for those of you handy enough to take on this quite challenging task in the future.

The power of TV and, seemingly, the power of our product – amazing! Enquiries were still coming in from our previous TV appearance in March, but today’s programme has had exactly the same impact: phones ringing literally non-stop and over 3,000 website visits within just a few hours. ITV 1’s ’60 Minute Makeover’ yet again featured a StudyBed, this time custom-finished for a child’s room. Taking James Bond as the theme, designer Derek Taylor asked us for a high tech-looking bed painted in silver that would make the most of the tight space. And you all loved it as much as young Conor did! In the words of his mother, “This fantastic bed and desk combination will see him right through.”

Furniture sales are supposed to be a casualty of the current slow house market, but not so the StudyBed. Every week, sales are on the up, and repeatedly we are being told that the fitting of a StudyBed will go a long way to solving one’s space needs. As they say, ‘Don’t Move, Improve’ – and the StudyBed demonstrates that there are alternative solutions to moving house if more space is required.

This has been VERY hectic, to say the least! For the first two hours immediately after the makeover programme finished, the phone rang non-stop; the rest of the day saw over 3,000 website visits despite the site buckling under the strain; we have received literally hundreds of enquiries for more information; and orders are pouring in daily. Fortunately we are geared up for this by carrying large stocks which we can deliver very quickly throughout the country.

We always knew that the StudyBed was a product to be seen to be believed: compared to a conventional wall bed, a StudyBed offers so much more.

This was screened on Wednesday 26th and featured two of our beds being installed in a house in Sawston, Cambridgeshire. The transformation in terms of neatness and space-saving was clear for all to see. If you missed this programme, it is viewable for a few days at ITV.com’s ‘catch up’ service.

http://www.itv.com/CatchUp/Video/default.html?ViewType=5&Filter=16834